Are you aware that multichannel e-commerce is the new gem? If you want to join the business gurus club, having more than one selling channels is the way to go. By it, you open up your business to wider customer base and audience. Also, harnessing your customers’ ability to purchase on their preferable channel maximizes your opportunities to secure sales. But the question is: why are webpreneurs not among the leading Fortune 500? Is multichannel selling a good way to brand your business or the worst mistakes you can ever make? Also, why online experts are always recommending it? In a simple answer to these questions. Having multiple selling fronts is a good idea. However, it can be a bad option in the following situations:
Your goal is to minimize costs in your business
No doubt. Operating your business at the least cost can be the best reward you can ever win. However, this desire might be in contrary to multiple channel selling. Having more than a single channel comes with additional orders. For you to remain effective and efficient across the selling fronts, you must have a well-crafted order fulfillment approach. Also, you must ensure your customers receive their orders at the right time and place. Hence, you must go deeper in your pocket to realize this objective meaning additional order fulfillment costs. So, if your dream is to reduce costs, multichannel selling is a bad idea.
When you want to maintain control over your customers and brand
Having a standing out brand is a desire of every entrepreneur. But this can remain as a wish when you do not have control over your clients and brands. Even though earn additional sales through focusing on multichannel selling, you miss a chance to interact with your customers effectively. Remember, each selling channel comes with a bunch of terms and conditions. You must adhere to its policy to continue using it. So, if you want to maintain the control of your customer engagement as well as brands, turning to multichannel e-commerce is the worst idea.
The desire to keep the whole profit
Your purpose of joining the entrepreneurial world is to harness your profits. You want to earn additional profits on any coin you invest in your business. But the bad news is: going the multichannel selling way opens doors for sharing your profits. For each sale you make on the channel, you must leave some coins behind as commissions. So, if you want to have the whole bread, this option is a bad idea.