Low price is the main factor that will drive customers to purchase your products
This statement is not true. Many customers visit different channels to look for high-quality products. As you know, cheap products are always expensive. Due to this, customers prefer to pay a tremendous amount of money to purchase a high-quality product. However, some will make a purchasing basing their decision on price. They have a low budget which forces them to search for the cheapest products.
However, this does not mean that you need to set a low price for your products. You can encounter losses and the goal of every entrepreneur to start a multi-channel retailing is to increase profit. To succeed in this, you need to conduct business research to find out how competitors of the same niche are setting prices.